There is no right way to write. No correct way to approach your career as a writer. No single secret to success. You can take some of the most ingrained supposed pieces of conventional wisdom about how Hollywood operates, invert them one hundred eighty degrees, do precisely that, and bust into the business doing everything not according to Hoyle.
There are some strategies an aspiring writer can adopt which in effect create a path of least resistance toward getting representation and establishing yourself as a viable writer in Hollywood. Here is one such approach:
- Write 3 scripts: Not just one. Not two. But three scripts. Written, rewritten, reviewed by pro readers and/or a strong writers group, revised again, and brought to the best level of readability and marketability possible.
- Rationale: If you have 3 scripts in hand, this demonstrates to someone in the business you are not a one-hit wonder, you are prolific, you are persistent, and you have an effective approach to mapping a story and getting it from FADE IN to FADE OUT. Also 3 scripts triples the chances you can find a set of eyeballs which responds to at least one of your stories.
- Write 3 scripts in 1 genre: Not 3 scripts in 3 different genres, but 1 genre.
- Rationale: It is easier to sell you to the town if you are known as an Action writer, a Comedy writer, a Drama writer, and so on. The fact is, people will put you on lists based on whatever script first gets their attention. Like it or not, this is your brand. And having a brand makes the life of managers and agents a whole lot easier to sell you and your writing services.
- Write 3 scripts in 1 genre which is mainstream: Action, Comedy, Drama, Family, Horror, Science Fiction, Thriller.
- Rationale: Scripts in mainstream genres as opposed to those that are not (e.g., Western Musical, Animated Horror) are easier sells because they are more likely to represent what studios, production companies, and financiers are actively developing. So much of it is about their comfort level and if you’re up for a writing assignment in a certain genre, and you have credibility in that genre, again path of least resistance.
- Write 3 scripts in the $5–20M budget range: Write at least one on the low end and no more than two at the upper end.
- Rationale: If you write a script with a budget of $100M or more, there are only 6 potential buyers. If you write a script with a budget of $50–100M, there are virtually no buyers. However, if you write a script in the $5–20M range — the lower the budget, the better — there are literally dozens of buyers. Even if they don’t acquire your script, your reps can paper the town with it and get you meetings. With a $100M script and severely limited number of buyers… not so much.
- Write 3 treatments: In addition to your 3 spec scripts.
- Rationale: Assuming you go on the bottled water tour, the first thing they’ll say is, “Love your script.” The second thing: “What else you got?” Having 3 stories worked out in your back pocket makes you that much more marketable.
- Write 3 treatments based on your strongest story concepts: And this goes for your spec scripts, too.
- Rationale: Along with execution and voice, story concept is one of the most important sales elements of your script. Moreover if you can demonstrate you can generate great story ideas, that makes you all that much more desirable for representation.
Again to be perfectly clear, I am not saying this is the way to approach your craft. It may be anathema to your creative process. Always… always… follow your creative instincts.
However if you can be creative while following these strategies, you can create a path of least resistance for breaking into Hollywood.
So to sum up: 3 scripts. 1 genre. 3 treatments. Strong concepts. Budgets: $5–20M.
This path gives reps and buyers less reasons to say ‘no’ and more reasons to say ‘yes’.
P.S.: The idea of you being a brand may seem entirely antithetical to your creative process. However, what if you look at it this way: What types of stories do you most love writing? What types of stories play most to your strengths as a writer? If you can identify that… and focus your attention on generating, developing, and writing scripts in that literary space, you are in effect following your creative bliss. And the reality is, if you break in as an Action writer, Comedy writer, Drama writer, Whatever writer, chances are writing assignments you may be able to land will be in that arena. This is where brand merges with creativity… because in order to write a single genre for 5, 7, or 10 years, you want to be in love with those types of stories. Sure, you can always write specs in other genres to prove to the town you can cover a wider variety of material. But if you think of brand as being tied to your passion — the types of stories you love the most and have the most talent writing — then the decision is as much about your creativity as it is about the pragmatics of the business.
The Business of Screenwriting is a series of GITS posts based upon my experiences as a complete Hollywood outsider who sold a spec script for a lot of money, parlayed that into a screenwriting career during which time I’ve made some good choices, some okay decisions, and some really stupid ones. Hopefully you’ll be the wiser for what you learn here.
For 100+ more Business of Screenwriting articles, go here.