Val, what I would have to say about pitching quite literally takes about 30–45 minutes. I’ve written about it. This article does not get into the detail I do with the writers labs I work with, but it gives you the broad strokes.

https://gointothestory.blcklst.com/reader-question-whats-the-best-way-to-approach-pitching-33da4e0f17bd